Your new logo

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How to choose your new logo

Choosing the right logo for your brand or initiative is an important decision, as it will be a key element of your brand identity and help to communicate your values and personality to your audience. With so many logo types to choose from, including emblems, wordmarks, letterforms, lettermarks, pictorial marks, abstract logos, mascot logos, combination marks, and dynamic marks, it can be difficult to know which one is the best fit for your brand. Each logo type has its own unique benefits and design considerations, and the choice will ultimately depend on the specific needs and preferences of your company. Consider factors such as the style and tone you want to convey, the complexity and flexibility of the design, and how the logo will be used across different applications. By carefully considering these factors, you can choose a logo that accurately reflects your brand identity and helps to create a strong visual identity for your brand.

Types of logos

Before you fill in the form below, familiarise yourself with various types of logos.

(Logos are trademarks and property of their respective owners – All rights reserved).


An emblem logo is a type of logo that incorporates both text and a graphic element into a single design. Emblem logos often have a traditional or classic feel and are commonly used by organizations such as universities, government agencies, and sports teams.

Examples of emblem logos include logos for Starbucks, Harley-Davidson and National Football League (NFL).


A wordmark logo, also known as a logotype, is a type of logo that uses the company’s name or brand name in a unique and stylized typographic treatment. Wordmark logos are similar to letterform logos, but they focus solely on the use of typography rather than incorporating any additional symbols or graphic elements.

Examples of wordmark logos include logos for Coca-Cola, Google, and Disney.


Letterform logos are logos that use the full name or a shortened version of the name of the company in a stylized typographic treatment. These logos typically use unique typography and lettering to create a distinctive and memorable design.

Examples of letterform logos include logos for FedEx, NASA, Braun


Lettermark logos, on the other hand, are logos that use only a few letters or even a single letter from the company name to create a recognizable and memorable design. These logos often use unique typography and design elements to create a distinctive look.

Examples of lettermark logos include logos for IBM, CNN, and HP.


Pictorial mark logos, also known as logo symbols or brand marks, are a type of logo that uses a recognizable and memorable image or symbol to represent the brand or company. Pictorial mark logos are typically simple and clean, and often rely on a single graphic element to create a strong visual impact.

Examples of pictorial mark logos include logos for Apple, Twitter, and Nike.


Abstract logos are a type of logo that use non-representational shapes, forms, and colors to create a unique and memorable design. Abstract logos often use geometric shapes, lines, and patterns to create a distinctive visual identity that can be associated with the brand or company.

Examples of abstract logos include logos for Pepsi, Adidas, and Microsoft.


Mascot logos are a type of logo that uses an illustrated character or creature to represent the brand or company. Mascot logos are often used by sports teams, schools, and organisations to create a memorable and recognisable image that can be associated with the brand identity.

Examples of mascot logos include logos for KFC, Michelin, and Moretti.


Combination mark logos, also known as hybrid logos, are a type of logo that combines both text and a graphic element into a single design. Combination mark logos are a versatile and popular choice for many brands, as they can convey a lot of information in a single design and provide flexibility in how they are used.

Examples of combination mark logos include logos for Lacoste, Tesla and Stone in the Shoe.


Dynamic mark logos, also known as animated or motion logos, are a type of logo that uses animation or motion graphics to create a dynamic and engaging visual identity. Dynamic mark logos are often used in digital media, such as websites, social media, and video content, to add a level of interactivity and visual interest.

Examples of dynamic mark logos include logos for Netflix, DreamWorks and Pixar.

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